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As a global benchmark for trade exchanges, the 138th China Import and Export Fair (Canton Fair) has once again proven its irreplaceable role in connecting global buyers and sellers. With record-breaking attendance and clear industry trends, it offers valuable guidance for textile buyers seeking cost-effective solutions or innovative products.
138th Canton Fair: Traffic Growth & Global Cooperation Trends
The 138th Canton Fair closed on November 4th with outstanding performance that exceeded expectations . A total of over 310,000 overseas buyers from 223 countries and regions attended, marking a 7.5% increase from the previous session and hitting a new historical high . This growth reflects strong global confidence in Chinese supply chains and the fair's role as a one-stop procurement platform.
Key traffic highlights reveal clear market trends:
Buyers from Belt and Road Initiative (BRI) partner countries led the growth, with 214,000 attendees (a 9.4% increase) accounting for 69% of the total .
Traditional and emerging markets both showed robust growth: EU (32.7%), Middle East (13.9%), US (14%), and Brazil (33.2%) saw significant increases .
406 leading global enterprises, including Target, Carrefour, and Nitori, participated in delegations, a 7.9% rise indicating strong demand from high-value buyers .
The fair's 25.65 billion US dollars in on-site intended export turnover further confirms its position as a driver of global trade, with over 60% coming from BRI countries .
Textile Industry Trends: From Scale to Value Innovation
The textile sector at the 138th Canton Fair vividly demonstrated the industry's transformation towards high-quality development, with three core trends taking center stage:
Green Low-Carbon Development: Eco-friendly products accounted for 23.5% of all exhibits, including recycled polyester fabrics, waterless dyeing technology, and bio-based materials . These products command 22 percentage points higher gross profit margins than traditional alternatives .
Intelligent & Functional Upgrade: AI-enabled design, 3D virtual sampling, and smart textile technologies are accelerating adoption. Functional fabrics with antibacterial, temperature-regulating, and electromagnetic shielding properties are in high demand .
High-End Customization: Moving beyond price competition, the industry now focuses on value creation. Customized solutions for different market segments (maternity, elderly care, single-person households) are becoming mainstream .
For bedding specifically, the shift from basic utility to "health solutions" is evident. Smart temperature-control mattresses, anti-mite bed linens, and organic material products are leading growth in the high-end market .
Your Next Step: Choose the Right Path for Your Needs
Whether you're seeking cost-effective textile products or innovative functional bedding, we have tailored recommendations for you:
For Budget-Friendly Procurement: Mark your calendar for the 139th Canton Fair, scheduled to run from April 15 to May 5, 2026, in Guangzhou . Building on the success of the 138th session, it will gather thousands of textile suppliers offering competitive pricing and reliable quality, making it the ideal platform for cost-efficient sourcing.
For Innovative Functional Bedding: Visit eastwestsleep.com to explore a unique range of cutting-edge bedding solutions. Our platform specializes in innovative textile lines that blend smart technology, eco-friendly materials, and health-focused design—exactly the trends highlighted at the Canton Fair. From intelligent sleep-monitoring bed linens to customized support systems, we help you stand out in the competitive global market with exclusive, high-value products.
Don’t miss the chance to leverage the Canton Fair’s momentum and industry trends. Whether you’re chasing cost savings or pioneering innovation, the right opportunity awaits—act now to secure your competitive edge!
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